Re: My last post on the benefits of mocking up UIs, here is a great example of a low-fi mockup actually being used as the final marketing for a product:

The major features of Google Reader are covered in about a minute, all with cute pasted paper cutouts and without once saying “RSS.” Obviously, this is a a polished video, but you could imagine that some version of these paper cutouts could have been used very early on to validate the concept of Google Reader with test users.

Related Posts:

• Web 2.0 Notes: Rapid Prototyping Using Flash (April, 2009)
• Web 2.0 Notes: Behavior-Driven Development (April, 2008)
• Now *That’s* DIY (July, 2008)
• MoviePainter (February, 2009)
• IBM: Genes Off-Limits (October, 2005)

This entry was posted on Wednesday, April 15th, 2009 at 1:25 pm and is filed under coding, infoviz, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.