Wireframe as Marketing
Re: My last post on the benefits of mocking up UIs, here is a great example of a low-fi mockup actually being used as the final marketing for a product:
The major features of Google Reader are covered in about a minute, all with cute pasted paper cutouts and without once saying “RSS.” Obviously, this is a a polished video, but you could imagine that some version of these paper cutouts could have been used very early on to validate the concept of Google Reader with test users.
