This is cool: Progressive auto insurance has a program where you can get discounts on your annual premiums, depending on how safely you drive. They send you a little sensor that you attach to your car’s diagnostics port. It tracks speed and acceleration every ten seconds (but, importantly, not location.)

At the end of the year, you view your data and decide whether or not you want to submit it for your discount, which ranges from 5%-25%. Check it out: TripSense.

It’s insurance that gives drivers another financial incentive to drive less and to drive more safely.

Related Posts:

• to whom does our identifying data belong? (October, 2005)
• franchisers over enfranchisement (January, 2006)
• IBM: Genes Off-Limits (October, 2005)
• TED Talks: African Fractals, Meditation, and the Oil Endgame (December, 2007)
• Web2Open (April, 2008)

This entry was posted on Friday, November 9th, 2007 at 8:49 am and is filed under economics, profit, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.