Bruce Sterling, writing a speculative article in a financial magazine, invites you to imagine a future where you would do no such thing.

Imagine that you no longer read speculative articles in financial magazines. You don’t pay to read ink in magazines. Nobody does that kind of data transaction anymore. Instead, imagine yourself confronted by an electronic Web page that is eager to read you. Once it learns who you are and how much you have to offer, it make a ferocious effort to convince you that the money game is transforming, with profoundly new players, unimaginable new rules. Then it offers you money to believe what it says. It demands that you act as its broker and send it to all of your friends.

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